Friday, November 26, 2010

Happy Thanksgiving

Our menu was:

crab in large pasta shells with sauce
sauteed mushrooms and shallots
salad with smoked salmon, dill and sour cream
dessert from Ettore's

I set the table.

Yesterday, in preparation for Black Friday shopping, an article in our local paper quoted a marketing professor at UC Davis, who stated that people get up at ungodly hours of the morning to shop on the day after Thanksgiving because it makes them feel that they are in control. "You feel empowered when you shop." The getting up at 2 in the morning, schlepping off to stand in line with hundreds of other people, and scrambling for some "doorbuster" does not, unfortunately, make me feel empowered. I instead imagine some retailer who majored in marketing chuckling to himself as he suggests to his fellows that "maybe we could get them to line up on Thanksgiving morning. Let's see how dumb they are." There's nothing that should make people feel less in control than herding off to the shops in the middle of the night. We're being played, and we shouldn't tolerate it.

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